Book Description:

Fresh out of business school, Phil Knight is a 24 years old man backpacking through Asia, Europe and Africa to find himself a good deal of high-quality, low-cost shoes to make profits. Rather than working for a big corporation, he desires to pave his own way to something new, dynamic and different. Knight details the many risky decisions he made along the way, the setbacks, the ruthless competitors, the chaos of doubters and haters-as well as his triumphs and victories.
Above all, this story recalls his foundational relationship with the USA legendary track coach, who was his co-founder and best friend along the journey, Bill Bowerman, and with his first employees, a group with diversed people who quickly came together to create a band of swoosh-crazed brothers. Together, after years of harnessing the power of bold vision and strong share of belief, relentless exertion and love of sports, they created a brand, a culture that changed everthing.